Children-themed Key Visual & Adaptation

Created an original visual concept for KMB called “KMB-in-Pixelland”, reimagining Hong Kong’s cityscape and bus culture in an 8-bit pixel-game style. The project includes illustration, graphic design and merchandise development, covering apparel, accessories and lifestyle products such as socks, raincoats, pouches, water bottles and luggage tags. The playful visuals and iconic KMB elements bring the brand into a youthful and contemporary lifestyle direction.