Signature Cosmetic Identity

We developed the complete branding and product design for a personalized beauty label, from visual identity and logo creation to product concept, color strategy and packaging design. The brand aesthetic combines minimal lines, pearlescent white tones and metallic gold details to convey a refined and premium sensibility. The packaging system and product presentation were designed to create a cohesive brand experience, delivering strong visual recognition while elevating the elegance and sophistication of the collection.

Task

Create a refined cosmetic identity centred around lipstick design, visual branding and premium product presentation.

  • Strategy

    Luxury Positioning, Feminine Aesthetic, Brand Identity Development

  • Design

    Cosmetic Product Design, Logo Design, Packaging Design

  • Client

    SH by Sheh

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